UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Homecoming 2019 — A Wild Ride

Dogs…carnival rides…dogs…ribbon cutting ceremonies…dogs…Alumni Awards…did we mention dogs? All that means Homecoming season at UMBC! [Video] So grab your pumpkin spiced latte and a nice warm...

Posted: October 18, 2019, 8:20 PM

Alumni Playwrights Produce Proxy and The Possible Place

Writing duo Alex Reeves ’16, acting, and Nell Quinn-Gibney ’17, acting, originally teamed up to create a parody of the Nickelodeon cartoon Kim Possible, performed in a lecture hall in the...

Posted: October 17, 2019, 4:09 PM

A Doctor’s Dilemma

Decentering whiteness while working as a doctor abroad has made alumnus Matthew Loftus examine his medical methods and motivations again and again. If you’re a foreign doctor practicing in an...

Posted: October 9, 2019, 6:19 PM

Why YOU Need to Come to Homecoming 2019

We can’t wait to see you at this year’s Homecoming! Watch the video below for highlights of this year’s events, and find more information online at homecoming.umbc.edu.  

Posted: October 1, 2019, 7:20 PM

Leaders in Teaching – Alumni Award Winners Raise the Bar

When La Jerne Terry Cornish first started classes at UMBC, her son was two years old, she was teaching full-time, and she had to drive 45 minutes to get to campus.  The journey was never easy....

Posted: October 1, 2019, 1:53 PM