UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Retriever Engineer Seeks Space – Kenneth Harris II ’14

Kenneth Harris II caught the engineering bug early. Beneath the desk of his father, NASA engineer Kenneth Harris, was a slice of foam left over from the Mars Pathfinder. After school, Kenneth...

Posted: February 17, 2020, 9:20 PM

Antonio McAfee: Through the Layers, Pt. 2

UMBC’s Albin O. Kuhn Library Gallery presents the work of Baltimore artist Antonio McAfee in the exhibition Antonio McAfee: Through the Layers, Pt. 2, now through March 13. Since 2011, Antonio...

Posted: February 14, 2020, 8:27 PM

How did I get my own unique set of fingerprints?

by Sarah Leupen, Senior Lecturer in Biological Sciences, UMBC Curious Kids is a series for children of all ages. If you have a question you’d like an expert to answer, send it to...

Posted: February 13, 2020, 8:48 PM

Who Cares for the Caregivers?

Sarah Christa Butts ’07, social work, is used to battling society’s biggest problems, from ending homelessness to stopping family violence. Now, the licensed master social worker is taking her...

Posted: February 11, 2020, 12:31 AM

UMBC is named a Fulbright Top Producing Institution

UMBC is proud to be named a 2019 – 2020 Fulbright Top Producing Institution, an honor granted by the U.S. Department of State’s Bureau of Educational and Cultural Affairs. The Fulbright program is...

Posted: February 10, 2020, 5:47 PM