UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

View Archived Posts

From UMBC News and Magazine

Jovan James ’13 Breaks Through at Sundance

For an independent filmmaker, recognition from the Sundance Film Festival is a big deal. This past January, Jovan James ’13, visual arts, along with co-director Elegance Bratton, presented their...

Posted: March 27, 2020, 3:39 PM

Remembering Maurice Berger

Dear UMBC Community, It is with great sadness that we share with you the passing of Dr. Maurice Berger, chief curator and research professor at UMBC’s Center for Art, Design and Visual Culture...

Posted: March 25, 2020, 3:00 PM

Extraordinary Times and Extraordinary Community

March 20, 2020 Dear Members of the UMBC Community, Many are calling this period a defining moment for humankind, and history will judge us by how we respond. As the COVID-19 crisis...

Posted: March 21, 2020, 5:40 PM