UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

UMBC Makers Shift Gears to Pitch In

As the world battles COVID-19 and all of the levels of health and economic uncertainty that entails, it can be difficult to find ways of helping out on an individual basis (beyond staying home,...

Posted: April 14, 2020, 11:49 PM

Alum Helps Budding Soccer Players “Get on the Bus”

When Tim Ryerson ’94, INDS, founded Ellicott City Soccer Club (ECSC) back in 2014, he noticed something: there were pockets of Howard County that weren’t signing up. He did a little digging, and...

Posted: April 13, 2020, 9:27 PM

Alumni Business Q&A: Interrobang Theatre Company

UMBC alumni businesses are doing what they can to stay strong and build community during these troubled times. UMBC Magazine will be publishing occasional interviews with alumni business owners to...

Posted: April 9, 2020, 8:32 PM

Perspective: An American Artist in Italy

Leah Clare Michaels is a Baltimore native, artist, activist, historian, and surfer. She earned her M.F.A. in Intermedia and Digital Arts from UMBC in 2019 and her B. A. in History from the...

Posted: April 6, 2020, 7:00 PM

Emergency Funds Help UMBC Students Stay Black and Gold

UMBC Senior Karina Martinez Last July, UMBC senior Karina Martinez’s world crashed down around her when an auto accident left her with two broken arms and a totaled car. In a matter of moments,...

Posted: April 3, 2020, 6:32 PM