UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Holding Down the Fort to Keep Students Connected

UMBC has begun planning for the fall and a gradual return to campus. See the Retrievers Return Roadmap here for the latest. Many things came up to an abrupt end on March 12. At UMBC, students...

Posted: April 24, 2020, 9:29 PM

The Power of Music

When junior Linehan Artist Scholar Etai Fuchs heard about the economic devastation the COVID-19 pandemic was wreaking on the music industry, he knew he needed to respond. And as a music technology...

Posted: April 23, 2020, 9:18 PM