UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

View Archived Posts

From UMBC News and Magazine

Alumni Business Q&A: Fearless

UMBC alumni businesses are doing what they can to stay strong and build community during these troubled times. UMBC Magazine will be publishing occasional interviews with alumni business owners to...

Posted: May 8, 2020, 3:21 PM

Rewriting the Rules of Academia in the Age of COVID-19

Some classes translate better to remote learning than others. There was no way for students in Adam Mendelson’s advanced lighting design class to emulate the experience of programming and running...

Posted: May 7, 2020, 1:04 AM

Retrievers on the Front Lines of the Pandemic

By Susan Thornton Hobby Every time a coronavirus patient is released from St. Barnabas Hospital in the Bronx, a song plays over the loudspeaker: “St. Barnabas for All of Us.”  Trent...

Posted: May 2, 2020, 1:30 AM

Virtual URCAD Puts Student Research on Broad Display

Nothing in Undergraduate Research and Creative Achievement Day’s twenty-four year history could have prepared its organizers and participants for the challenge presented in spring 2020, as...

Posted: May 2, 2020, 12:50 AM

Tough Times, Smart Planning

As the magnitude of the COVID-19 pandemic first began to reach headlines in March, many peoples’ first thoughts were of their and their loved ones’ health. But, in the days that followed, another...

Posted: May 1, 2020, 4:38 PM