UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Stay Golden, Retrievers

Fifty years ago, UMBC’s very first class crossed the stage for the university’s inaugural Commencement ceremony. Among the faces of the 239-member founding class captured in black and white in the...

Posted: May 21, 2020, 12:15 AM

Curating COVID-19

At times of momentous change some take solace in creating. The UMBC community is no exception, adding to a long history of artists and writers recording everyday life during pandemics. From...

Posted: May 20, 2020, 9:32 PM

Black & Gold Forever—Celebrating the Class of 2020

We can all agree it was not supposed to be this way. Commencement—as President Freeman Hrabowski often reminds graduates during the ceremony—is a dignified occasion, deserving of the phrase “pomp...

Posted: May 20, 2020, 12:30 AM

Support comes full circle: When students become mentors

In 2015, Cherie Tebah’s dream of providing dental care in marginalized communities was shattered when she sustained injuries while in the U.S. military. Tebah, who is originally from Ghana, had...

Posted: May 19, 2020, 2:55 PM

Treasured Moments

In his more than a decade of service to UMBC through the Alumni Association Board of Directors, outgoing president John Becker ’01, information systems, has seen a little bit of everything. As he...

Posted: May 18, 2020, 11:54 PM