UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

View Archived Posts

From UMBC News and Magazine

Change

A message from President Freeman Hrabowski and Provost Philip Rous Many faculty, staff, students, and alumni have shared deep and urgent concerns in recent weeks about structural racism,...

Posted: June 15, 2020, 11:29 PM

Coffee and Community

The plan began percolating in early 2017, when Gib Mason ’95, economics, presented a challenge to his Innovation, Creative Problem-Solving, and the Socialpreneur class: create a way to better...

Posted: June 11, 2020, 7:53 PM

Change of Scenery—Then & Now

Looking at aerial photos from UMBC’s first several years—in this case, 1969—it’s hard not to think, “But where is everything?” Most of the distinctive landmarks of today’s campus are missing, and...

Posted: June 11, 2020, 4:14 PM

Podcast Fever

Friendship first, story second. These have been the cornerstones of success for Count Me In, Riverdale, and Obsidian, three Retriever-made podcasts.  While their production paths differ, all...

Posted: June 9, 2020, 10:46 PM

This Time in America

During this time in America, each of us is faced with the challenge of understanding our position in society and our role in dismantling structural racism. It is important to say the names on...

Posted: June 8, 2020, 1:42 PM