UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

What makes something smell good or bad?

By Rakaia Kenney ’21, research assistant, UMBC; Kayla Lemons ’20, research assistant UMBC, and Weihong Lin, professor, Biological Sciences, UMBC Curious Kids is a series for children...

Posted: June 1, 2020, 3:39 PM

There’s No Such Thing As Small Politics

As election season heats up and campaign posters begin to cram our sidewalks, the public eye is often drawn to government leaders. In UMBC’s own community, you’ll find alumni serving in impressive...

Posted: May 29, 2020, 9:39 PM

A World of Opportunity

The stunning first-round upset of top-ranked and top-seeded Virginia in the NCAA Tournament two years ago put the UMBC men’s basketball program on the map in the United States. But the truth is,...

Posted: May 27, 2020, 9:10 PM

Lifelong Learning

Jim Kruger ’13, political science, M.P.P. ’14, has a favorite spot near the public policy building.  The bench, Kruger’s own donation to UMBC, is strategically positioned to give him a break...

Posted: May 27, 2020, 8:05 PM

Up on the Roof—Spring 2020

UMBC Magazine caught up with UMBC President Freeman Hrabowski at his home office to talk about alumni leadership during the pandemic, UMBC’s Golden Commencement, and a symbol of hope in tough...

Posted: May 27, 2020, 3:03 PM