UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Building Community, Block By Block

Pets, playlists, and pausing for reflection—these are a few elements that go into intentionally creating online communities and classrooms.  Fist-pumping, finger snaps, and words of...

Posted: July 6, 2020, 6:21 PM

Change Agent Behind #BlackBirdersWeek

Before she graduated from UMBC, Anna Gifty Opoku-Agyeman’19, M26, mathematics, founded the Sadie Collective. Opoku-Agyeman describes it on her website as, “the first and only organization to date...

Posted: July 2, 2020, 4:08 PM

Medicine Without Borders

Coco Tang’s medical missions around the world would sound like a summer action movie if they weren’t a matter of life and death. Just behind the front lines of the battle of Mosul in Iraq,...

Posted: June 26, 2020, 7:19 PM

AI Could Help Solve the Privacy Problems It Has Created

By Zhiyuan Chen, associate professor, Information Systems, UMBC and Aryya Gangopadhyay, professor, Information Systems, UMBC The stunning successes of artificial intelligence would not have...

Posted: June 22, 2020, 6:18 PM

UMBC will be test-optional for Fall 2021 applicants

In light of the COVID-19 pandemic and its impact on high school students’ ability to access standardized admissions tests (SAT/ACT), UMBC’s undergraduate admissions will be test-optional for Fall...

Posted: June 18, 2020, 9:26 PM