UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Study Shows AI-Generated Fake Reports Fool Experts

By Priyanka Ranade, doctoral student in Computer Science and Electrical Engineering (CSEE), UMBC; Anupam Joshi, professor, CSEE, UMBC; and Tim Finin, professor, CSEE, UMBC Takeaways · AIs...

Posted: June 7, 2021, 1:38 PM

Investing in Early Childhood Literacy

Helm, Roswell, and Izat in an undated photo. Louise Goodrich Izat ’70 and Donna Helm ’70 met their first week of classes in 1966. As French majors, they enjoyed many classes together with May...

Posted: June 3, 2021, 2:55 PM

Musical Roots

As children, Andy Stack and his older brother Dan listened to Miles Davis as they fell asleep each night in their Catonsville home. His brother had an affinity for Sketches of Spain on repeat, and...

Posted: June 2, 2021, 5:54 PM

How To Paint a Mural

With Zaynub Siddiqui ’21, psychology Last November, Zaynub Siddiqui ’21, psychology, set out to paint the town red—and yellow, green, pink, and black. Jumping at the chance to contribute...

Posted: May 28, 2021, 8:23 PM

Building a Better Baltimore—Together

As a first-generation college student from southeast Baltimore, Sondheim Scholar Stefanie Mavronis ’12, political science and media & communication studies, was initially hesitant to talk...

Posted: May 26, 2021, 5:12 PM

Remembering Dr. J. Marvin Cook

On May 13, 2021, J. Marvin Cook, Ph.D., Founder and Director of the Instructional Systems Development graduate program at UMBC, died peacefully with his family by his side at the...

Posted: May 26, 2021, 2:52 PM

A Path Forward to Research

Ramin Ayanzadeh, Ph.D. ’20, was awarded a spot in the selective Computing Innovation Fellows program, designed to help recent Ph.D. graduates continue research despite COVID-19. Ayanzadeh...

Posted: May 25, 2021, 5:45 PM

Building Back Baltimore

“Baltimore has so much amazing energy and people in it, doing good for it,” says Robbin Lee ’13, visual arts and media and communication studies. “It’s a shame that people don’t know more about...

Posted: May 24, 2021, 7:27 PM