UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

The Show Must Go On

Dimmed lights, Twizzlers, and a big bowl of popcorn. Most of us may not have had the traditional movie theatre experience this year, but in living rooms across the country this year, many have...

Posted: June 10, 2021, 2:59 PM

Her Science Is the World’s

Corbett in the Interdisciplinary Life Sciences Building on campus in April 2021. Photo by Marlayna Demond ’11. Everyone who’s ever met Kizzmekia Corbett ’08, M16, biological sciences and...

Posted: June 10, 2021, 2:54 PM

Supporting the Whole Student

Lewis on campus in 1992. Photo courtesy of Lewis. “To me, UMBC opened up the world,” says Tamara L. Lewis ’92, psychology. As a student, that meant joining Alpha Kappa Alpha Sorority, Inc.,...

Posted: June 9, 2021, 7:27 PM

Passing the Baton

When conductor Robert Gerle raised his arms and gave the downbeat to the Overture to Die Meistersinger by Richard Wagner on December 11, 1972, he might not have predicted that the orchestra in...

Posted: June 9, 2021, 7:08 PM

Innovation and Social Impact

Helena Mentis Now more than ever, STEM careers are demanding their workforce keep the social impact of their work at the forefront. Interdisciplinary teams at UMBC are researching methods to...

Posted: June 9, 2021, 7:06 PM

Special Edition

Under normal circumstances, print news like UMBC’s student newspaper The Retriever binds the campus community together. College students reach for the paper because they know their friend wrote a...

Posted: June 9, 2021, 6:38 PM

Vaccine Victories

UMBC students and staff have shown their resilience in myriad ways during the pandemic, but maybe nothing showcases the Retriever spirit more than the volunteer hours put in to assist in the...

Posted: June 9, 2021, 3:08 PM

An Unprecedented Season

Each week of the 2020 athletic season, Retriever athletes, coaches, and fans held their breath to see what games would be cleared to play. After making it through 2020 with men’s and women’s...

Posted: June 8, 2021, 7:56 PM

Creating Technology that Protects Us—Rising Together

Since 2009, as part of its Alumni Awards celebration, the UMBC Alumni Association names one “Rising Star” recipient each year who exemplifies early career and professional achievement. In the...

Posted: June 8, 2021, 4:12 PM