UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Changing the Narrative—Ghazal Rahmanpanah ’08

Standing in the nearly empty expanse of Freedom Plaza, a block away from the White House and with the Capitol dome behind her, Ghazal Rahmanpanah ’08 is struck by the contrast of the demonstration...

Posted: June 30, 2021, 4:35 PM

As Urban Life Resumes, Can US Cities Avert Gridlock?

By John Rennie Short, professor, School of Public Policy, UMBC Traffic is so ubiquitous in U.S. cities that until recently, imagining urban life without it meant looking to other nations for...

Posted: June 21, 2021, 6:57 PM

By Saving One Life, You Have Saved All Humankind

Arrested for his role in a failed terrorist plot as a teenager, Mohammed Khalid found freedom from his radicalization after prison officials showed him kindness and empathy. Freed in 2017 and now...

Posted: June 11, 2021, 12:53 PM

Up On the Roof—Spring 2021

Although we may still be limited in terms of opportunities to physically visit campus, there are still many ways UMBC alumni can engage with the community. In a recent chat with UMBC President...

Posted: June 10, 2021, 7:48 PM

MUTUAL FLOURISHING

In music, science, and theatre classes, in research labs, in conservation efforts, and almost every corner of academia, there’s a growing awareness and dedication to community-engaged scholarship....

Posted: June 10, 2021, 5:57 PM