UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Photo Essay: Celebrating Campus Sustainers

While the pandemic required most of our community to adjust to virtual life constrained at home, other Retrievers worked tirelessly on campus to keep UMBC running. For those operating in-person,...

Posted: August 24, 2021, 8:45 PM

The Rocky Yet Rewarding Road of Graduate Research

One Halloween evening, a young Amanda Belunis watched her dad arrange dry ice in the kitchen sink. Belunis and her brother thought the chilling fog spilling from the countertop was awesome. Now a...

Posted: August 9, 2021, 6:49 PM