UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

The Hospitality of UMBC’s Student Clubs

¿No hablas español? Not a problem. The Spanish Conversation Club is happy to have you! Don’t identify as a woman or engineering major? The Society of Women Engineers (SWE) still welcomes you....

Posted: September 9, 2021, 3:27 PM

Playing at the Next Level—Retriever Rises to MLS Star

“New England goes back in front 2-1, and it’s the center back Jon Bell who gets forward and gets his first MLS goal! …Jon Bell creeps in between, it’s a beautiful delivery, and how about that for...

Posted: September 7, 2021, 2:10 PM

UMBC welcomes largest incoming class in university history

“I feel like I’ve waited a very long time to say this, but…welcome home.”  Speaking at UMBC’s annual Fall Opening Meeting, Provost Philip Rous acknowledged the gravity of the moment—the first...

Posted: August 31, 2021, 2:55 PM