UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Academic Minute: The promise of work-life balance

COVID forced employees away from traditional offices to home offices, making working from home no longer the exception. Before the pandemic, work-from-home proponents advocated a more flexible...

Posted: September 29, 2023, 10:23 AM

From the President: Nominations for Staff Awards

Dear Colleagues,  UMBC is fortunate to have so many talented and dedicated staff working to support our mission and our students every day. The annual staff awards provide the opportunity to...

Posted: September 28, 2023, 4:03 PM

Standing Ovation for Outstanding Retrievers

At UMBC, we celebrate the accomplishments of our alumni community year round, but our annual Athletics Hall of Fame induction and Alumni Awards ceremony and reception give us a chance to cheer...

Posted: September 27, 2023, 11:56 AM