UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

The Academic Minute: Erhard on the Right to Revolution

Revolution. Is it a right or a duty? The answer is more of a grey area. Those for and against a revolution have complex reasons for holding their ground. Some point to defending structural systems...

Posted: October 10, 2023, 2:23 PM

Care and Support for a Fellow USM Institution

Dear UMBC Community,   For the second time in less than a week, a local university community has seen its celebrations marred by gun violence. This time the incident occurred at Bowie State...

Posted: October 9, 2023, 1:21 PM

Leadership Searches Update

Dear UMBC Community,    I write to share updates on two searches for key university leadership roles: vice president for communications and marketing and provost and senior vice president for...

Posted: October 6, 2023, 2:53 PM

Celebrate Your Retriever Spirit at Homecoming 2023

Homecoming this year is full of fun events for canine and human Retrievers alike, whether they’re students, staff, faculty, alumni or friends and family. The week kicks off with the women’s soccer...

Posted: October 6, 2023, 1:31 PM

Strategic Planning: A Beginning

Dear UMBC Community,   As I said at my inauguration in the spring, there is much to celebrate in reflecting on UMBC’s journey and the institution it has become since its founding in 1966. Over...

Posted: September 29, 2023, 4:18 PM