UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Putting the principles of education to work

There are some people who you meet, and it’s obvious: They’re natural leaders—seemingly born to the role. Derek Anderson ’03, interdisciplinary studies, is one of those people. He went right...

Posted: August 15, 2023, 1:19 PM

Meet a Retriever—Anna Jones, peer tutor

Meet Anna Jones, a first-generation psychology major on the pre-med track at UMBC. What started as a “nudge” by one of her professors wound up leading Anna to becoming a peer tutor with UMBC’s SI...

Posted: August 3, 2023, 12:06 PM

Need a summer read? UMBC’s got you covered

It’s summer, the ideal season to catch up on “to-be-read” lists and a time to discover new reads. Ever wanted to dig into a feminist critique of the classic horror film Carrie? Or how about a...

Posted: August 2, 2023, 12:51 PM

Creating Queer Arab Joy

Seven years ago, Mejdulene Bernard Shomali began a search for her queer Arab women “banat” ancestors. Shomali, a queer Palestinian poet, was looking for mirrors and searching for hope in other...

Posted: July 31, 2023, 1:54 PM