UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Your story belongs here

Joining a new community can be tough sometimes, especially post-pandemic. And with new Retrievers coming from every background imaginable, it’s important to make sure everyone feels welcome when...

Posted: November 17, 2023, 12:43 PM

Office Hours 

Each week during her student-facing office hours, UMBC President Valerie Sheares Ashby meets with students to chat about their lives and experiences at UMBC. Today, she’s speaking with Okechukwu...

Posted: November 17, 2023, 11:24 AM

The Academic Minute: Caring for kinless older adults

Social, cultural, and scientific advancements have helped people live longer. Not only are people living longer, but they also have fewer children than at any previous time in human history. This...

Posted: November 17, 2023, 9:07 AM

Grab a Seat at the Table

These days, it’s tempting to grow numb to the polarization of society and the breakdown in public discourse and to retreat into our silos of solidarity. But a liberal arts education has the...

Posted: November 15, 2023, 2:07 PM