UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

View Archived Posts

From UMBC News and Magazine

Free Speech, Respect, and Civil Discourse

Dear UMBC Community, As the crisis in Israel and Gaza deepens, reports of antisemitism and Islamophobia are on the rise, including on college campuses in the U.S. These incidents are deeply...

Posted: October 31, 2023, 4:10 PM

A love letter to Homecoming

When you think about UMBC’s Homecoming, you undoubtedly conjure images of carnival rides, black and gold decorations, and the beloved Puppy Parade. But what Homecoming is really about, for us, is...

Posted: October 27, 2023, 1:45 PM

The Academic Minute: The Long History of Financial Fraud

Banks, large corporations, small businesses, non-profit organizations, and individuals alike lend and loan money to make more money, spur corporate growth, buy property, start a business, and help...

Posted: October 27, 2023, 8:53 AM

Music Education Helps Others Find the Right Note

Headshot of James Dorsey. When James Dorsey arrived at UMBC in 2002 to major in music performance and composition, becoming an educator was not the original plan. But when opportunity knocked,...

Posted: October 23, 2023, 3:43 PM