UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

The man behind the camera

When LeBron James comes calling, you answer the phone. Philip Knowlton ’03, visual arts, knows this better than most. The NBA legend doesn’t have the UMBC alum in his contacts because...

Posted: December 4, 2023, 10:03 AM

BGE Installation of Electrical Feeder Complete

Dear UMBC Community, We are delighted to share with you the news that Baltimore Gas & Electric (BGE) has completed installation of a new electrical feeder to our campus. This third feeder...

Posted: November 29, 2023, 3:30 PM

A Continued Focus on Safety, Care, and Support

Dear UMBC Community,   As we look ahead to the remainder of the semester, we know that the usual busyness of this season and the last few weeks of classes and final exams may feel especially...

Posted: November 28, 2023, 7:44 PM