UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Closing the IT Gender Gap

Closing the IT Gender Gap Every college diploma represents the culmination of years of hard work and sacrifice by students and their families. But for the seven young women who were the first...

Posted: July 27, 2006, 4:00 AM

Mentoring the Next Generation of Journalists

Mentoring the Next Generation of Journalists “There are some very bright students at UMBC – our best could compete anywhere.” Christopher Corbett, who recently became acting chair of the...

Posted: July 26, 2006, 4:00 AM

Pedaling for a Cause

Pedaling for a Cause The summer’s rainstorms and blazing heat will not deter junior Mauria Uhlik and senior Peter Cailloux from climbing on their bikes for 4,000-mile cross-country journeys...

Posted: July 10, 2006, 4:00 AM

Serious Students, Ancient Drama

Serious Students, Ancient Drama While UMBC celebrates its 40th anniversary this year, a diverse group of talented students is doing its best to turn the clock back 2,500 years this weekend....

Posted: May 16, 2006, 4:00 AM

Men’s Lacrosse Wins America East Title

Men’s Lacrosse Wins America East Title The UMBC men’s lacrosse program achieved what most lacrosse observers believed was impossible at the beginning of the 2006 season. They went through...

Posted: May 11, 2006, 4:00 AM

UMBC Students, Alumna Receive Fulbrights

UMBC Students, Alumna Receive Fulbrights Three UMBC students and an alumna have received international recognition as Fulbright Scholars for their exceptional research and academic...

Posted: May 8, 2006, 4:00 AM

Celebrating Undergraduate & Graduate Research

Celebrating Undergraduate & Graduate Research   From opera to organic chemistry, this week puts UMBC’s core commitment to student research and creative activity on center...

Posted: May 1, 2006, 4:00 AM

Two UMBC Students Named 2006 Goldwater Scholars

Two UMBC Students Named 2006 Goldwater Scholars   Two UMBC students are among the 323 sophomores and juniors who have been named 2006 Goldwater Scholars. The prestigious...

Posted: April 24, 2006, 4:00 AM

Education, Exposure, Experience

Education, Exposure, Experience   While entrepreneurship may sound like a concept only studied in business school, at UMBC it is an important part of the university’s mission....

Posted: April 17, 2006, 4:00 AM