UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

International Recognition for a New Filmmaking Technique

International Recognition for a New Filmmaking Technique Assistant Professor of Visual Arts Eric Dyer ’95 received international recognition for his film “Copenhagen Cycles,” which uses...

Posted: April 23, 2007, 4:00 AM

UMBC Draws Top-Seeded Connecticut in NCAA Tournament

UMBC Draws Top-Seeded Connecticut in NCAA Tournament Indianapolis-The America East champion UMBC women’s basketball (16-16) team has garnered the No. 16 seed in the Fresno Regional and will...

Posted: March 13, 2007, 4:00 AM

UMBC Entrepreneurship Profiles

UMBC Student and Faculty Entrepreneurs Look for more information on entrepreneurship at UMBC, and faculty and student entrepreneurs, on the UMBC Web site and myUMBC portal throughout the...

Posted: February 21, 2007, 5:00 AM

TV Grows Up Fast at UMBC

TV Grows Up Fast at UMBC “Quiet on the set, please!” will soon be a familiar refrain at UMBC. Retirement Living Television (RLTV), America’s first network devoted exclusively to people age 55...

Posted: February 9, 2007, 5:00 AM

Monitoring the Health of Vulnerable Populations

Monitoring the Health of Vulnerable Populations Working in the nation’s capital changed Todd Eberly ’06 , Ph.D. public policy, from a political scientist to a specialist in poverty and...

Posted: November 21, 2006, 5:00 AM

A Closer Look at the Inner Space of Disease

A Closer Look at the Inner Space of Disease Dan Fabris, associate professor of chemistry, became fascinated with the machinery of life at an early age. Now his passion for understanding the...

Posted: November 15, 2006, 5:00 AM

Monitoring the Health of Vulnerable Populations

Monitoring the Health of Vulnerable Populations Working in the nation’s capital changed Todd Eberly ’06 (Ph.D. public policy) from a political scientist to a specialist in poverty and...

Posted: November 15, 2006, 5:00 AM