UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

A Family Affair

A Family Affair When Sue Hahn, an administrative assistant in UMBC’s Faculty Development Center, walks across the stage to receive her B.A. in American studies cum laude at the University’s...

Posted: August 30, 2007, 4:00 AM

Celebrating Student Research

Celebrating Student Research UMBC is a place that believes hands-on research and discovery is an essential part of the student experience. This week, two campus events put the creativity and...

Posted: August 30, 2007, 4:00 AM

International Recognition for a New Filmmaking Technique

International Recognition for a New Filmmaking Technique Assistant Professor of Visual Arts Eric Dyer ’95 received international recognition for his film “Copenhagen Cycles,” which uses an...

Posted: August 30, 2007, 4:00 AM

Realizing Their Potential: UMBC Interns and Co-ops

Realizing Their Potential: UMBC Interns and Co-ops Through the Shriver Center at UMBC, hundreds of students stepped outside the boundaries of the classroom this summer and gained...

Posted: August 30, 2007, 4:00 AM

Realizing Their Potential: UMBC Interns and Co-ops

Realizing Their Potential: UMBC Interns and Co-ops Name: Nadeesha Ranasinghe Arachchige Major: Biochemistry and Molecular Biology Graduation: December 2008 Placement: Wyeth Research...

Posted: August 30, 2007, 4:00 AM

The Serious Science of Human Nature

The Serious Science of Human Nature Robert Provine’s groundbreaking research into what makes us human has earned him attention from scientists and media from around the world. Provine studies...

Posted: August 30, 2007, 4:00 AM

Transforming the Teaching of Science

Transforming the Teaching of Science Changes in the way UMBC faculty are teaching introductory chemistry is not only increasing pass rates but creating more interest in chemistry....

Posted: August 30, 2007, 4:00 AM