UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

National Society of Black Engineers

National Society of Black Engineers Chapter Excels in Academic Competition While UMBC is known for its accomplished chess team, another campus group is gaining acclaim for blending the life...

Posted: January 15, 2008, 5:00 AM

UMBC Flag Football Heads to National Championship

Flag Football Heads to National Championship In a year of athletic achievements on the varsity level, it is only fitting that success on the intramural level would follow. On the heels of a...

Posted: December 11, 2007, 5:00 AM

UMBC Presents Work by Award Winning Playwright, Alumna

UMBC Presents Work by Award Winning Playwright, Alumna Kara Lee Corthron ’99, theatre, is emerging as one of theatre’s most promising playwrights. Her new play, Wild Black-Eyed Susans, which...

Posted: October 19, 2007, 4:00 AM

Dresher Center Expands Humanities Scholarship at UMBC

UMBC Collaborative Digital Storytelling Project Wins International Award A pioneering and unique Digital Storytelling Project created by UMBC and Charlestown Retirement Community and funded by...

Posted: October 3, 2007, 4:00 AM

Dresher Center Expands Humanities Scholarship at UMBC

Dresher Center Expands Humanities Scholarship at UMBC A recent gift from the Dresher Foundation will expand the scope and reach of UMBC’s James T. and Virginia M. Dresher Center for the...

Posted: October 3, 2007, 4:00 AM