UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Fulbright Scholarship

Recent Alumnus Earns Fulbright Scholarship During his study abroad, former Humanities Scholar Jack Mullee ‘08 rode the Argentina subway like every other passenger. So, how did that lead...

Posted: September 24, 2008, 4:00 AM

Research Students at NIST Summer Fellowship

Research Students Experience �Real World� at Summer Fellowship Ten UMBC students attended the National Institute of Standards and Technology’s 2008 Summer Undergraduate Research...

Posted: September 19, 2008, 4:00 AM

Research Student Bios

Research Student Bios Izath Aguilar Academic Standing: Senior Major: Biochemical Engineering NIST Laboratory: Electronics and Electrical Engineering...

Posted: September 18, 2008, 4:00 AM

Creating Digital Memories

New Media Studio Captures Leadership Award for Digital Storytelling Efforts UMBC’s New Media Studio has won a Centers of Excellence Award from the New Media Consortium (NMC), the highest...

Posted: September 17, 2008, 4:00 AM

UMBC’s Political Correspondent at the Convention

UMBC�s Political Correspondent at the Convention UMBC’s nationally recognized politic analyst Tom Schaller had a front-row seat at the Democratic National Convention as a correspondent for...

Posted: September 9, 2008, 4:00 AM

Alumni Mentor UMBC Interns

Alumni Mentor UMBC Interns in the Workplace When UMBC students stepped out of the classroom this summer to begin their internships, many had the University’s alumni looking out for them.  For...

Posted: September 3, 2008, 4:00 AM

Alumni Mentor UMBC Interns

Alumni Mentor UMBC Interns in the Workplace eCity Corporation UMBC Mentor/Alumnus: Karen J. Carpenter President/Artistic Director  eCity Corporation “I like providing...

Posted: September 3, 2008, 4:00 AM

Human Impact on Climate, Clouds

UMBC Physics Professor Co-Authors Science Paper on Human Impact on Clouds, Climate Researchers at UMBC, NASA-Goddard Space Flight Center and the Weizmann Institute in Rehovot, Israel...

Posted: September 3, 2008, 4:00 AM

UMBC Boasts Three Gates Cambridge Scholars

UMBC Boasts Three Gates Cambridge Scholars Students come to UMBC to achieve ambitious goals, knowing they will receive the education and support  they need to be successful and compete with...

Posted: July 25, 2008, 4:00 AM

A Commitment to Community Service

A Commitment to Community Service Providing undergraduate and graduate students with community service experiences is a vital part of UMBC’s culture. The University has recently been named...

Posted: July 22, 2008, 4:00 AM