UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Swimming Upstream: George Maroulis ’73

At four o’clock in the morning, most of the world is quietly sleeping. However, George Maroulis ’73 is hard at work. As general manager of the Fulton Fish Market in the Bronx, N.Y., this UMBC...

Posted: November 8, 2010, 2:37 PM

A Nose for News: Jamie Smith Hopkins '98

When it comes to spotting trends, Jamie Smith Hopkins ’98 is – appropriately – usually one step ahead of her competitors. At 28 years old, Hopkins’ instinctive nose for news and willingness to...

Posted: November 5, 2010, 8:22 PM

Around the Clock Creative: Katie Hirsch '04

Katie Hirsch is one of the lucky few who manages to combine her passions with her job. An animation and computer enthusiast since childhood, Hirsch has used her talent and enthusiasm for both...

Posted: November 5, 2010, 8:20 PM

In the Eye of the Storm: Cindy Dahlstrom McNitt '81

We’ve seen many images of the impact of Hurricane Katrina over the last six months: photographs of the hordes displaced from their New Orleans homes, video footage of the volunteers rebuilding,...

Posted: November 5, 2010, 8:15 PM

Engineering a Bright Future: Brian and Annica Wayman '99

Many people claim to know the formula for true love. In the case of Brian and Annica Wayman ’99, both Meyerhoff Scholars and mechanical engineering grads, however, it’s easy to see how it all...

Posted: November 5, 2010, 8:13 PM

A Writing Life: Jadi Keambiroiro '79

Every morning, before she does anything else, Jadi Keambiroiro sits down at her desk to work on her novel, Killing Ants. Nothing can distract her – she’s worked too long to get to this point to...

Posted: November 5, 2010, 8:10 PM

All the World's A Stage: Jeff Ware '74

They say practice makes perfect, but Jeff Ware might beg to differ. After more than 30 years of practice as a working actor – all the years on stage, the bit parts in television shows, the movie...

Posted: November 5, 2010, 8:10 PM

From UMBC to Costa Rica: Justine Wagner '04

Just a few months after graduating from UMBC, Justine Wagner, Spanish and economics ’04, traveled to Costa Rica on a Fulbright Research Award. Wagner conducted research for a study on the effects...

Posted: November 5, 2010, 8:02 PM

Using Chemistry Every Day: Dr. Adam Freeman '95 (M3)

What’s it like being a pioneer? Ask Dr. Adam Freeman ’95, chemistry, an innovator in the chemistry of paper and one of the first generations of UMBC’s Meyerhoff Scholars. He’ll tell you the...

Posted: November 3, 2010, 8:37 PM