UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

“Broadminded” and Loving It: Shari Elliker ’83

Shari Elliker is one to talk. About true crime. About traffic. About movies and people and beer and whatever new and interesting tidbits pop up on her radar. And people are listening. As host...

Posted: November 9, 2010, 7:08 PM

A Global Perspective: Kevin Mulroe '98, M.A.

Kevin Mulroe is the type of teacher who would travel to the ends of the earth for his students. Literally. A teacher of gifted and talented students in Howard County, Mulroe ’98, M.A.,...

Posted: November 9, 2010, 7:05 PM

A Global Perspective: Kevin Mulroe ’98, M.A.

Kevin Mulroe is the type of teacher who would travel to the ends of the earth for his students. Literally. A teacher of gifted and talented students in Howard County, Mulroe ’98, M.A.,...

Posted: November 9, 2010, 7:05 PM

All That Jazz: Ric Ryder '84

Like so many times in his life before, Ric Ryder moved to the edge of the stage. The lights came up, and a round of applause sounded throughout the audience. Instead of bowing, however, the...

Posted: November 9, 2010, 7:02 PM

All That Jazz: Ric Ryder ’84

Like so many times in his life before, Ric Ryder moved to the edge of the stage. The lights came up, and a round of applause sounded throughout the audience. Instead of bowing, however, the...

Posted: November 9, 2010, 7:02 PM

Striving for Social Change: Diane Bell McKoy '73

For anyone with anything less than a “half-full” attitude about the potential for positive social change, Diane Bell McKoy has one unwavering response. “Challenges are just opportunities,” said...

Posted: November 9, 2010, 6:57 PM

Striving for Social Change: Diane Bell McKoy ’73

For anyone with anything less than a “half-full” attitude about the potential for positive social change, Diane Bell McKoy has one unwavering response. “Challenges are just opportunities,” said...

Posted: November 9, 2010, 6:57 PM

Sibling Revelry: The Hughes Family Five

For the Hughes family, nothing says “way of life” quite like the letters “UMBC.” Over the course of three decades, five out of eight Hughes siblings – J. Barry ’71, history; Stephen ’76,...

Posted: November 9, 2010, 6:54 PM

To Protect and To Serve: Bob Garrity '73

After more than 30 years with the Federal Bureau of Investigation, Bob Garrity has pretty much seen it all. He has traveled the country as an agent, worked on high profile cases, and helped to...

Posted: November 9, 2010, 6:51 PM

To Protect and To Serve: Bob Garrity ’73

After more than 30 years with the Federal Bureau of Investigation, Bob Garrity has pretty much seen it all. He has traveled the country as an agent, worked on high profile cases, and helped to...

Posted: November 9, 2010, 6:51 PM