UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Following the Game Plan: John Goedeke ’79

During John Goedeke’s first year on the UMBC basketball team, the players lost all but five games. The year was 1975, and all of the players were freshmen and sophomores. “UMBC wasn’t even ten...

Posted: November 10, 2010, 6:39 PM

The New Language of Software: Loren Siebert '93

When many people have some extra time to spare, they might think about collecting coins, painting model airplanes, or even trying to write the great American novel. When Loren Siebert ’93,...

Posted: November 10, 2010, 6:36 PM

The New Language of Software: Loren Siebert ’93

When many people have some extra time to spare, they might think about collecting coins, painting model airplanes, or even trying to write the great American novel. When Loren Siebert ’93,...

Posted: November 10, 2010, 6:36 PM

A Strong Role Model: Mabrooka Chaudhry '95

When Mabrooka Chaudhry immigrated to the United States from Pakistan in 1982 at the age of nine, she didn’t speak a word of English. Twenty-five years later, she exemplifies the American dream. A...

Posted: November 10, 2010, 3:59 PM

A Strong Role Model: Mabrooka Chaudhry ’95

When Mabrooka Chaudhry immigrated to the United States from Pakistan in 1982 at the age of nine, she didn’t speak a word of English. Twenty-five years later, she exemplifies the American dream....

Posted: November 10, 2010, 3:59 PM

A Playwright in Bloom: Kara Lee Corthron '99

Even as a student at UMBC, Kara Lee Corthron ’99, theatre, looked to the intricacies of human emotion to drive her writing. Now established as one of theatre’s most promising playwrights,...

Posted: November 9, 2010, 7:13 PM

A Playwright in Bloom: Kara Lee Corthron ’99

Even as a student at UMBC, Kara Lee Corthron ’99, theatre, looked to the intricacies of human emotion to drive her writing. Now established as one of theatre’s most promising playwrights,...

Posted: November 9, 2010, 7:13 PM

“Broadminded” and Loving It: Shari Elliker '83

Shari Elliker is one to talk. About true crime. About traffic. About movies and people and beer and whatever new and interesting tidbits pop up on her radar. And people are listening. As host of...

Posted: November 9, 2010, 7:08 PM