UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Thomas Schaller, Political Science, in Salon

“Obama’s speech Thursday night will not be the most important of his career, nor even his most important electoral speech…But Charlotte ain’t Denver, and this moment calls for neither hope nor...

Posted: September 4, 2012, 4:42 PM

Thomas Schaller, Political Science, in the Baltimore Sun

An article in today’s Baltimore Sun explores the Maryland GOP’s efforts to have a greater impact in the Democratic-leaning state. One aspect of this work could be capitalizing on an open seat for...

Posted: August 31, 2012, 4:26 PM

Roy Meyers, Political Science, on PolitiFact

During his speech accepting the GOP vice presidential nomination, Paul Ryan used strong language blaming President Obama for the unraveling of the bipartisan Bowles-Simpson Commission, created to...

Posted: August 31, 2012, 3:45 PM

Richard Spece, Clarinet, and Nancy Beith, Piano (9/13)

On Thursday, September 13 at 8:00 p.m. in the Fine Arts Recital Hall, clarinetist Richard Spece and pianist Nancy Beith join forces to present a program featuring: Five Bagatelles, Op. 23, by...

Posted: August 30, 2012, 11:38 PM

APSA Recognizes Eric Zeemering, Public Policy

Eric Zeemering, assistant professor of public policy at UMBC, has been named this year’s recipient of both the Clarence Stone Young Scholar Award and the Norton Long Developing Scholar Award from...

Posted: August 30, 2012, 9:08 PM