UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

View Archived Posts

From UMBC News and Magazine

Donald Norris, Public Policy, in the Baltimore Sun

Maryland Natural Resources Police are investigating an incident where Republican Del. Donald H. Dwyer Jr. reportedly drunkenly piloted a speedboat that collided with another vessel and sent six...

Posted: August 29, 2012, 8:55 PM

Emerald Christopher receives WREI Fellowship

Emerald Christopher has been selected as one of WREI’s 2013 Congressional Fellows on Women and Public Policy. “The Women’s Research & Education Institute (WREI) is an independent, public...

Posted: August 29, 2012, 7:33 PM

UMBC Launches BreakingGround: Dig in. Shape your world.

As the new semester brings fresh energy to campus, UMBC is launching BreakingGround: a campus-wide initiative to deepen and share our innovative approach to democratic engagement. In a time of...

Posted: August 29, 2012, 7:28 PM

The Hilltop Institute in The Baltimore Sun

The Baltimore Sun reports that the state of Maryland has secured $123 million of federal funding to launch its health insurance exchange, the Maryland Health Connection, where hundreds of...

Posted: August 29, 2012, 6:20 PM

Ellen Handler Spitz, Honors College, in The New York Times

The impulse small children have towards creating pictures and stories lies at the center of several new children’s books reviewed by Ellen Handler Spitz, honors college professor of visual arts,...

Posted: August 29, 2012, 4:28 PM

Tom Schaller, Political Science, in Salon

Political science professor Tom Schaller’s latest column on Salon dealt with the run-up to the 2012 Republican National Convention in Tampa Bay. “Republican National Convention: The heart of...

Posted: August 29, 2012, 4:18 PM

Four Lax Alumni Compete in MLL Championship at Harvard

Drew Westervelt ’09, and Brendan Mundorf ’06, at a previous game. Four UMBC alums competed in Major League Lacrosse’s Championship Weekend, held at Harvard University Stadium in Boston, Mass....

Posted: August 27, 2012, 7:17 PM