UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

A SIRI-ous Mind

British writer and scientist Arthur C. Clarke once wrote that “any sufficiently advanced technology is indistinguishable from magic.” And for many of us, that’s exactly how the beeps and pings...

Posted: September 11, 2012, 7:11 PM

Nelson Emokpae ’03, Psychology, on NBC’s “The Voice”

UMBC alumnus Nelson Emokpae ’03, psychology, will make his television debut this week on NBC’s singing competition “The Voice.” Emokpae immigrated to the U.S. as a political refugee from Nigeria...

Posted: September 11, 2012, 6:35 PM

With BreakingGround, Philanthropy Takes on Infinite Forms

Philanthropy is an extremely personal act. We all give in different ways, and for very different reasons. Many of us give back by writing a check to a favorite program, providing an immediate...

Posted: September 7, 2012, 8:18 PM

UMBC Training Centers Launches Cyber Academy

UMBC’s Training Centers launched its Cyber Academy program on September 10th, with the new certification program profiled by Baltimore Business Journal‘s Sarah Gantz in an article published...

Posted: September 7, 2012, 3:53 PM