UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Shawn Bediako, Psychology, To Speak at Symposium

Shawn Bediako, associate professor of psychology, will speak at the 4th Annual Roland B. Scott Memorial Symposium.  The topic of the symposium is “Pain in Sickle Cell Disease: Pain: Myths, Facts,...

Posted: April 4, 2013, 4:04 PM

Thomas Schaller, Political Science, in the Baltimore Sun

In his latest Baltimore Sun column, UMBC political science professor Thomas F. Schaller explores how the 2010 and 2012 elections put Maryland on “a steady path toward leading a new vanguard of...

Posted: April 3, 2013, 7:17 PM

Career Week Highlights Alumni, Helps Students Succeed

In keeping with the zombie-fied theme of this year’s Career Week (April 1-4), dozens of alumni are coming back to their alma mater to help current students understand that finding a job doesn’t...

Posted: April 3, 2013, 6:32 PM

Alumni Win NSF Graduate Fellowships

Congratulations to the following alumni for receiving National Science Foundation Graduate Research Fellowships: Anissa Alexander ’11, biochemistry and molecular biology (M19*) Geoffrey...

Posted: April 3, 2013, 4:58 PM

Ekey ’11, PoliSci and MLL, Named Rangel Fellow

Vivian Ekey ’11, political science and modern languages and linguistics, was recently chosen to be a Rangel Fellow. The Rangel Graduate Fellowship is a program that aims to attract and prepare...

Posted: April 2, 2013, 7:48 PM

Vivian Ekey ’11 Chosen as Rangel Fellow

Vivian Ekey ’11, political science and modern languages and linguistics, was recently chosen to be a Rangel Fellow. The Rangel Graduate Fellowship is a program that aims to attract and prepare...

Posted: April 2, 2013, 7:19 PM

Judah Ronch, Erickson School, in McKnight’s

In a new guest column for McKnight’s Long-Term Care News, Erickson School Dean Judah Ronch explores how technology can enhance relationships between older adults with dementia and their...

Posted: April 2, 2013, 3:03 PM

Dennis Coates, Economics, in the Tampa Bay Times

“How much do the Tampa Bay Rays boost their local economy?” asks the Tampa Bay Times. In arguments for building a new stadium, St. Petersburg mayor Bill Foster estimates the team’s local economic...

Posted: April 2, 2013, 2:50 PM