UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

UMBC's a Winner!

Congratulations to the UMBC men’s cross country team on winning their first America East championship since 2005! From the news release: Following a third place finish at last year’s America...

Posted: November 4, 2013, 7:07 PM

UMBC’s a Winner!

Congratulations to the UMBC men’s cross country team on winning their first America East championship since 2005! From the news release: Following a third place finish at last year’s America...

Posted: November 4, 2013, 7:07 PM

Piotr Gwiazda, English, Publishes a Book

Associate Professor of English Piotr Gwiazda has just published his translation of Polish writer Grzegorz Wroblewski’s book of prose poems KOPENHAGA. This project was awarded a grant from the PEN...

Posted: November 4, 2013, 4:55 PM

Hilltop Presents on ACA’s Impact on Small Business

Hilltop Senior Regulatory and Policy Advisor, Maansi Raswant, JD, gave a presentation titled The Affordable Care Act’s Impact on Small Business to the Catonsville Chamber of Commerce on October...

Posted: November 4, 2013, 2:45 PM

Helen Burgess, English, Selected for NEH Review Panel

English Associate Professor Helen Burgess has been selected for a National Endowment for the Humanities (NEH) review panel for the Digital Humanities Start-Up Grant Program. The grant program...

Posted: November 1, 2013, 7:33 PM

Retrievers: Ready to Fall Back?

Hey Retrievers, just a friendly reminder to turn your clocks back this weekend. And you know what that means… an extra hour of sleep! P.S. UMBC is full of helpful tips and tricks!

Posted: November 1, 2013, 6:45 PM

Marjoleine Kars, History, on WAMU’s The Diane Rehm Show

A movie released last month tells the story of Solomon Northup, a free black man from upstate New York who was kidnapped and sold into slavery.  “Twelve Years a Slave” powerfully depicts that...

Posted: November 1, 2013, 2:24 PM

UMBC: The Power of Images

The Power of Images UMBC�s Imaging Research Center employs innovative strategies to help researchers across the disciplines share their vision. For 25 years, UMBC�s Imaging Research Center...

Posted: November 1, 2013, 4:00 AM