UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Jason Schiffman, Psychology, in The Baltimore Sun

Psychology Associate Professor Jason Schiffman is in the news again for his role in Maryland’s new Center for Excellence on Early Intervention for Serious Mental Illness. The center aims to...

Posted: October 21, 2013, 4:25 PM

Homecoming Wrap Up: Thank You!

A huge thank you to our faculty, staff, students and alumni for making Homecoming a big success! We’re already looking forward to next year. Be sure to keep checking our Flickr account for pics of...

Posted: October 21, 2013, 2:44 PM

Public Policy Forum Addresses Childhood Obesity Epidemic

Childhood obesity has doubled in children and tripled in adolescents in the past 30 years, and according to the Centers for Disease Control and Prevention, approximately 17% of children and...

Posted: October 18, 2013, 4:44 PM

Donald Norris, Public Policy, on WBAL-TV

The Gonzales Maryland Poll for October was released Thursday, and the results showed approval ratings dropping for Governor Martin O’Malley and President Barack Obama. The poll surveyed 819...

Posted: October 18, 2013, 4:07 PM

Why I Give to UMBC: Professor Bimal Sinha

Every so often, we like to ask our donors why they chose to support UMBC, and what makes their connection the University special. Recently, we spoke with Professor Bimal Sinha, who founded the...

Posted: October 18, 2013, 10:55 AM