UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Yvette Pappoe ’13, sociology, on UMBC’s BreakingGround

Yvette Pappoe ’13, sociology discovered her passion for learning during her time as a student at UMBC. Now, an intern with the Maryland Business Roundtable for Education, she’s continued pursing...

Posted: November 7, 2013, 9:52 PM

George Derek Musgrove, History, in The Baltimore Sun

Catonsville resident Gus Russo, a documentary filmmaker and author, has written a book and filmed a documentary chronicling the stories of American citizens and where they were when President John...

Posted: November 5, 2013, 4:42 PM

Vin Grabill, Visual Arts, in The Faculty Voice

The artwork of Vin Grabill, associate professor and chair of visual arts, was included in the October 2013 issue of The Faculty Voice. Read about his video pieces and digital prints in the article...

Posted: November 5, 2013, 4:10 PM

Eric Zeemering, Public Policy, on WYPR

Baltimore is updating its comprehensive zoning plan for the first time since 1971. The goal is to make the city more pedestrian friendly and to increase use of public transportation. Public...

Posted: November 5, 2013, 3:13 PM