UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

#GivingTuesday at UMBC, 12/3

We’re less than a week away from #GivingTuesday, a national day of giving on December 3rd. UMBC’s students and alumni are working to change the world, and on #GivingTuesday, you can be a part of...

Posted: November 30, 2013, 2:55 PM

We’re grateful for you!

Today we wanted to pause for a moment and tell you what we’re thankful for. The answer is you, our wonderful alumni. Thank you for all that you do and all that you are. UMBC would not be same...

Posted: November 28, 2013, 3:44 PM

Donald Norris, Public Policy, in The Washington Post

Attorney General Douglas Gansler and Lt. Gov. Anthony Brown both put forth campaign pledge proposals last week in what has become a hotly contested Democratic primary in the Maryland race for...

Posted: November 26, 2013, 9:02 PM

Alumni take the stage in production of “Annie”

Now through December 7, see Tom Bethards ’90, computer science, and Rebecca Feibel ’03, history, in Annie at Colonial Players of Annapolis. Stevie Mangum, a UMBC senior theatre major, plays...

Posted: November 25, 2013, 7:57 PM

UMBC: Into Orbit

Into Orbit A tiny satellite is a big new step in Earth science research at UMBC. It may only be the size of a tall coffee mug, but the launch of Qubscout-S1 on November 21 at 2:10 a.m....

Posted: November 25, 2013, 5:00 AM

UMBC: Looking Back On a Phenomenal Year for UMBC Soccer

Net Gains Looking Back On a Phenomenal Year for UMBC Soccer An amazing season for both UMBC soccer squads finally came to a close in below-freezing temperatures at Retriever Soccer Park on...

Posted: November 25, 2013, 5:00 AM

Visibility Machines’ at CADVC in City Paper

“Are we creating a world where atrocities can be committed at the push of a button, and then immediately forgotten?,” asks City Paper’s H. Dean Freeman in response to the exhibition currently on...

Posted: November 22, 2013, 6:14 PM

Alums Strike the Right Note with the Dawg Band

With the upcoming release of their second CD, we decided to catch up with two alumni members of UMBC’s Down and Dirty Dawg Band (DDDB) (Matt Basch ’08, information systems and ’10 M.S.,...

Posted: November 21, 2013, 7:11 PM