UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Support Men’s Soccer on the Road to Victory!

On Saturday, November 16, the UMBC men’s soccer team made the Retriever family proud as they clinched the America East Championship with a 4-0 win over third-seeded Hartford. The team is unbeaten...

Posted: November 21, 2013, 10:01 AM

Tickets for Men’s Soccer NCAA Tourney Game, 11/24

NCAA Men’s Soccer Tournament UMBC faces off against winner of Quinnipiac v. Connecticut Sunday, November 24, 5 p.m., Retriever Soccer Park Tickets on sale: http://bit.ly/UMBCNCAA Get your...

Posted: November 20, 2013, 8:51 PM

Winter 2013 Commencement Ceremonies

We warmly encourage faculty and staff to participate in UMBC’s winter 2013 Commencement Ceremonies. As you know, these events mean a great deal to our students and their parents and guests. I hope...

Posted: November 18, 2013, 9:16 PM

Susan Hoban Brings the Mars Rover to the UAE

Susan Hoban made the, National, in a story about a science fair in the UAE. Dr Susan Hoban, associate professor of physics at the University of Maryland, Baltimore County, introduced students...

Posted: November 18, 2013, 9:11 PM

Manil Suri, Math and Fashion

Manil Suri was featured in a “Math and Fashion” episode on the Scholastic website. This is their first episode with the specific aim of popularizing mathematics among school kids by tying it to...

Posted: November 18, 2013, 7:45 PM