UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Celebrating Jack Suess

Dear UMBC Community,    With deep gratitude for his extraordinary career of service to UMBC, I write to share with you the news that Jack Suess ’80, M.S. ’95, will be retiring from his role as...

Posted: February 26, 2025, 10:15 AM

Responding to Recent Executive Orders and Actions

Dear UMBC Community,   I want to express my thanks to the many of you who have reached out to me in recent days to voice their concerns and ask about the current and future state of the work...

Posted: February 20, 2025, 4:16 PM

A fiscal crisis is looming for many US cities

Written by John Rennie Short, professor emeritus of public policy, UMBC Five years after the start of the COVID-19 pandemic, many U.S. cities are still adjusting to a new normal, with more...

Posted: February 20, 2025, 11:02 AM