UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

UMBC Welcomes New Retrievers at 2014 Convocation

On Tuesday, April 26, faculty, staff, administrators and current students welcomed new students to the UMBC community at Convocation 2014, beginning with an applause-filled parade through campus...

Posted: August 28, 2014, 5:25 PM

Career Q&A: Krista Wagner ’99, English

Every so often, we’ll chat with an alum about what they do and how they got there. Today we’re talking with author Krista Wagner ‘99, English, about her career and newly published book, Intent....

Posted: August 27, 2014, 1:30 PM

Tom Lagana, Music, in Capital Gazette

Tom Lagana – Photo by Larry Melton Tom Lagana, Music, was interviewed for a feature article in the Capital Gazette on his forthcoming third album, Volume 1. “It’s called Volume 1 because it’s the...

Posted: August 26, 2014, 3:09 PM

Congratulations to the 2014 Alumni Award Winners!

Each year, the UMBC Alumni Association presents awards to honor alumni for their professional and personal achievements and service to the University. Throughout the coming weeks, we’ll be...

Posted: August 23, 2014, 2:44 PM

Kate Brown, History, To Speak at Baltimore Book Festival

History Professor Kate Brown will speak at this year’s Baltimore Book Festival, which runs from September 26-28. The festival features hundreds of appearances from local, celebrity and...

Posted: August 22, 2014, 5:11 PM