UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

View Archived Posts

From UMBC News and Magazine

Dennis Coates, Economics, in The Baltimore Sun

After the nonprofit Washington 2024, an organization that is supporting bringing the 2024 Summer Olympics to Washington, D.C., recently launched its website, The Baltimore Sun published an article...

Posted: September 5, 2014, 4:17 PM

Laura Hussey, Political Science, in The Christian Post

Research by Laura Hussey, an associate professor of political science, and Geoffrey Layman, a professor of political science at University of Notre Dame, was the focus of a recent article...

Posted: September 5, 2014, 4:16 PM

Donald Norris, Public Policy, in The Baltimore Sun

As Election Day in November nears, Public Policy Professor and Chair Donald Norris has been in the news analyzing statewide races in Maryland. Norris was recently quoted in two articles in The...

Posted: September 5, 2014, 4:15 PM

Round Up: UMBC in the News 9/5

One of the things that makes UMBC great is how wonderful our alumni, students, faculty, and staff are. Because of these amazing people, UMBC often finds itself “in the news,” so each week, we’ll...

Posted: September 5, 2014, 2:21 PM

Lift Off

Kamili Jackson ’97, M.S. ’99, mechanical engineering, has witnessed one NASA space launch in person during her nine years at the agency: the Hubble Servicing Mission 4 in 2009. Jackson was a...

Posted: September 4, 2014, 1:00 PM