UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Stories of a Big City Farm Girl edition 3

Editor’s Note: This is the third in a series of three posts from Lexi, our summer intern here in the Alumni Communications office, about her experiences as a new-to-Baltimore student. Even...

Posted: September 15, 2014, 2:13 PM

Carlos Romero-Talamas Receives DARPA Young Faculty Award

Carlos Romero-Talamas, a professor in the UMBC Department of Mechanical Engineering, has been recognized with a DARPA Young Faculty Award (YFA) for his research in computational models of nuclear...

Posted: September 12, 2014, 8:00 PM

Fall Fun for Alums!

Spend some time with fellow alumni at these great fall events: Annapolis Lighthouse Cruise with CYA Saturday, September 20, 4 p.m. check-in, 4:30 – 6 p.m. cruise Watermark Cruises, Annapolis...

Posted: September 11, 2014, 8:30 PM

Meet the Newest Alums: McGee, Hartman, Good, and Bennett

UMBC is  full of hard-working people who aspire to do great things, and the class of 2014 is no exception. Today, we wanted to share with you what some of our recent graduates are planning to do...

Posted: September 11, 2014, 1:00 PM