UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

UMBC Homecoming Big Prize Poetry Slam (10/10)

The time has arrived once again for one of UMBC’s premiere arts events this year. The annual UMBC Homecoming Big Prize Poetry Slam will be held on Friday, October 10, 2014, from 6:00 PM to 8:00 PM...

Posted: September 22, 2014, 5:39 PM

Outstanding Alumna: Dr. Claudia Pearce '89

Over the next few weeks we’ll be introducing you to this year’s Alumni Award winners. The UMBC Alumni Association proudly honors distinguished alumni and faculty for their accomplishments and...

Posted: September 20, 2014, 2:00 PM

Outstanding Alumna: Dr. Claudia Pearce ’89

Over the next few weeks we’ll be introducing you to this year’s Alumni Award winners. The UMBC Alumni Association proudly honors distinguished alumni and faculty for their accomplishments and...

Posted: September 20, 2014, 2:00 PM

Round Up: UMBC in the News, 9/19

One of the things that makes UMBC great is how wonderful our alumni, students, faculty, and staff are. Because of these amazing people, UMBC often finds itself “in the news,” so each week, we’ll...

Posted: September 19, 2014, 8:42 PM

Roy Meyers, Political Science, in the Herald-Mail

An article published September 13 in the Herald-Mail examines Question 1 on the November 4 Election Day ballot for Maryland voters. The legislatively referred constitutional amendment seeks to...

Posted: September 19, 2014, 4:15 PM

Anne Sarah Rubin, History, in the Washington Post

An article published September 13 in the Washington Post examines the legacy of Maj. Gen. William Tecumseh Sherman’s March to the Sea during the Civil War. Anne Sarah Rubin, an associate professor...

Posted: September 19, 2014, 4:14 PM