UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Revolution of the Eye in Broadway World

Revolution of Eye, an exhibition organized by the Center for Art, Design and Visual Culture and the Jewish Museum in New York, and curated by Maurice Berger, research professor and chief curator...

Posted: October 6, 2014, 1:16 PM

Outstanding Alumna: Kaliope Parthemos ’93

Over the next few weeks we’ll be introducing you to this year’s Alumni Award winners. The UMBC Alumni Association proudly honors distinguished alumni and faculty for their accomplishments and...

Posted: October 5, 2014, 12:00 PM

Photo Gallery: UMBC Hosts Fourth Annual 1966 Society Dinner

Dr. Freeman Hrabowski hosted the fourth annual 1966 Society dinner on September 15 in the University Center Ballroom Lounge at UMBC.  The 1966 Society celebrates those individual members who have...

Posted: October 3, 2014, 3:37 PM