UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

We’re Grateful for YOU!

With the Thanksgiving holiday upon us, we would like to take the time to thank you, our alumni, for your continuous support of UMBC. Thank you for keeping the UMBC spirit alive after graduation,...

Posted: November 27, 2014, 2:00 PM

UMBC Men’s Soccer Squad Receives NSCAA Academic Honor

UMBC red-shirt sophomore goalkeeper Billy Heavner earned the inaugural America East Conference Elite 18 Award, honoring student-athletes who exemplify excellence both in their sport and in the...

Posted: November 26, 2014, 6:47 PM

Dennis Coates, Economics, in City Paper

Baltimore’s City Paper published an article on November 25 that examined the city’s current public construction boom, which by some estimates may exceed $10 billion, comparable to what was spent...

Posted: November 26, 2014, 3:40 PM

Tom Beck, Library, Speaks at the Library of Congress

Tom Beck, Chief Curator, Library & Gallery, recently spoke at the Library of Congress commemorating the photographs of David Seymour. He is a biographer of the famous photographer who in 1947...

Posted: November 25, 2014, 5:11 PM

Donald Norris, Public Policy, Writes Baltimore Sun Op-Ed

In advance of the UMBC public policy program 40th anniversary celebration, Donald Norris, professor and chair of the department, wrote an op-ed in the Baltimore Sun in which he defended the value...

Posted: November 24, 2014, 6:58 PM