UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Anupam Joshi Named Vice Provost and Chief AI Officer

Anupam Joshi, Ph.D., has been named vice provost and chief AI officer for the University of Maryland, Baltimore County (UMBC) beginning July 1. Joshi brings almost three decades of experience at...

Posted: June 16, 2025, 3:58 PM

Information Regarding Recent Federal Travel Ban

Dear Campus Community, I am writing to update you on recent travel restrictions that affect certain members of our campus community. The information contained in this communication is...

Posted: June 13, 2025, 2:13 PM

To you—Letter from the editor

The other morning at breakfast, I told my son I could draw an infinite line on two sides of a single piece of paper. He, of course, scoffed. So, I found a scrap sheet, made a half twist of the...

Posted: June 12, 2025, 4:15 PM

WMBC is back on the air

“You’re listening to WMBC, UMBC’s freeform student radio station. And you’re in the 2000s right now, thanks to the radio time machine.”  Four years ago, hearing those words would have been...

Posted: June 12, 2025, 11:53 AM

Detangling Quantum

In the quantum kingdom, particles flirt with the impossible, defying the tidy laws of Newton’s world. Today’s booming quantum industry, built on understanding this realm, hums with the energy of...

Posted: June 10, 2025, 1:22 PM