UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Jensen, Sotilleo Join UMBC Provost Leadership Team

Carlos Jensen and Sophia Sotilleo will join the University of Maryland, Baltimore County provost leadership team beginning August 1. Jensen will serve as vice provost for student success and dean...

Posted: July 2, 2025, 11:45 AM

Leadership Announcement

Dear UMBC Community, It is my great pleasure to share the news that Lisa K. Van Riper has been appointed as UMBC’s vice president for communications and marketing. She comes to UMBC from...

Posted: July 1, 2025, 9:00 AM

How can the James Webb Space Telescope see so far?

Written by Adi Foord, assistant professor of physics, UMBC This article is part of The Conversation‘s “Curious Kids” series. How does the camera on the James Webb Space Telescope work and...

Posted: June 30, 2025, 10:51 AM

Leadership Announcement

Dear UMBC Community, I am delighted to share the news that David M. Fields, who has been serving since late January as acting chief of police at UMBC, has been named to the permanent role. He...

Posted: June 25, 2025, 10:28 AM