UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Recent Updates to Immigration and Visa Policies

Dear Campus Community, I am writing to update you regarding recent changes to federal immigration and visa policies. Please remember that each individual’s circumstances are different, and...

Posted: June 3, 2025, 2:57 PM

A beautiful day to be a Retriever

Ramping up to the end of the Retriever 2024 – 2025 academic year, UMBC’s Office of Student Engagement and Belonging gathered students, faculty, and staff to celebrate their accomplishments and...

Posted: June 3, 2025, 9:43 AM

My life between the yellow borders

At UMBC, students get a versatile education that Retrievers can draw on to succeed no matter where their career lands them. But sometimes, you hit the home run and end up with your dream job. For...

Posted: June 2, 2025, 4:22 PM

How to create a new world

In her day job as a vice president at the advanced technology company Booz Allen Hamilton, Catherine Ordun, Ph.D. ’23, information systems, leads teams of engineers working on far-out AI tech. In...

Posted: May 30, 2025, 3:01 PM

Then & Now—Home Sweet Home

The Retriever Weekly announces the new dorms opening in 1970. (UMBC Special Collections) “Hey UMBC, and welcome to my crib!” That’s probably not verbatim what students said when UMBC’s first...

Posted: May 30, 2025, 9:57 AM