UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

Alternative Spring Break 2016: Gesundheit! Institute

As we near the end of the calendar year, we’d like to remind our community of the many places their gifts might go this holiday season. This week, we’ll be focusing on next year’s Alternative...

Posted: December 7, 2015, 8:00 AM

Roundup: UMBC in the News

One of the things that makes UMBC great is how wonderful our alumni, students, faculty, and staff are. Because of these amazing people, UMBC often finds itself “in the news,” so each week, we’ll...

Posted: December 4, 2015, 2:27 PM

Paws of Glory

Retrieving the Greatest Moments of UMBC Athletics History By Richard Byrne ’86 and Steve Levy ‘85 Athletics has been an essential part of the UMBC experience since the founding of the...

Posted: December 2, 2015, 7:58 PM

Finding a Voice

Biologists at UMBC were on the hunt for female songbirds. The world sat up and took notice when they found them. By Joel N. Shurkin Illustrations by David Plunkert Once upon a time – 60...

Posted: December 2, 2015, 7:44 PM