UMBC’s Division of University Communications and Marketing

Mission

Through strategic, innovative, inclusive, and creative communications and marketing, UCM serves as the central strategic voice of UMBC. Our work elevates UMBC’s brand and reputation, drives enrollment, engages alumni and donors, and positions UMBC as a driver of economic growth in our region and beyond. We ensure our public mission remains visible, valued, and supported.

Our teams use creative strategies, storytelling, and campaigns to help achieve the university’s strategic goals. Contact us to learn how we can help you get the visibility and results you want.

Vision

UCM will be seen as the central trusted resource that sets the UMBC standard for innovative and strategic marketing and communications practice. Through our bold and collaborative work, by 2030, UMBC will be a nationally recognized, distinct leader in public higher education excellence and community impact.

Commitments

  • We build and promote a strong brand
  • We are a digital-first team
  • We enhance reputation and visibility across all audiences and stakeholders
  • We amplify university strategic goals
  • We drive innovation in marketing and communications
  • We impact enrollment

Recently Published

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From UMBC News and Magazine

3D Scanning Room opens with a 90-camera flash

UMBC’s Imaging Research Center (IRC) has debuted the 3D Scanning Room, featuring new software that allows 3D models to be created by combining dozens of 2D photographs. A ribbon-cutting event and...

Posted: December 14, 2015, 2:30 PM

Alternative Spring Break: Public Health

This week, we’ve been focusing on UMBC’s Alternative Spring Break trips, which give students the chance to go out into the world, make a difference, and learn more about issues affecting society...

Posted: December 11, 2015, 8:41 PM

Alternative Spring Break: Homelessness in Baltimore

Here on the giving blog, we’ve been giving you an look at UMBC’s Alternative Spring Break programs, which give students a chance to participate in a service learning project over the March...

Posted: December 9, 2015, 7:00 PM

UMBC named a top Baltimore workplace for 2015

For the third consecutive year, the Baltimore Sun has named UMBC as one of the region’s top places to work. UMBC was the only government agency and the only university to rank among the top 100...

Posted: December 7, 2015, 8:04 PM